A mobile app design aims to integrate AIGC with travel, life, and social interaction, allowing everyone to return to the essence of life.
This is a collaboration with a startup company based in Shanghai, and it was launched on WeChat Mini Program in the fourth quarter of 2023. It will be developed into a mobile app to attract more users and create a UGC (User Generated Content) community.
Year
2023
Category
UI/UX Design, Prototype
Design Preview
Research
The existing UGC (User Generated Content) and PGC (Professionally Generated Content) platforms simply cannot meet the data requirements of AIGC (Artificial Intelligence Generated Content).
UGC platforms indeed have high diversity in data, covering various aspects of life. However, the data accumulated by current UGC platforms like Xiaohongshu, Mafengwo, Ctrip, Meituan, Douyin, and others cannot be directly used for training AIGC.
Integrating AIGC with travel, lifestyle, and social interactions can allow everyone to return to the essence of life.
Target Audience
Focusing on young adults aged 18-35, targeting high-quality white-collar professionals aged 24-30 in tier 1 and tier 2 cities in China. They typically possess higher education, a certain level of financial stability, and both the ability and willingness to consume, aspiring towards a quality lifestyle.
Concepts
A technology-driven AIGC-native all-in-one travel and lifestyle platform.
A self-developed unique travel AIGC solution continuously optimized for authenticity, timeliness, reasoning capabilities, and adaptability to various travel scenarios' demands. This significantly enhances user travel experiences and enables rapid expansion and generalization across all types of travel-related demand scenarios within the entire travel domain.
Creating a one-stop solution to address various needs in user travel and daily life, forming a closed loop of traffic and information. This ensures that every user can find their connection to themselves and the city.
Design
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Introduction
In Chinese, “TU途” means "Travel", "Journey“, and "Way".
The limited PGC (Professionally Generated Content) and UGC (User Generated Content) information can no longer meet the unlimited demands of users' lives, travels, and social interactions. Users need to integrate AIGC with travel, life, and social interaction, allowing everyone to return to the essence of life.
Redefining life: new lifestyle trends in the post-pandemic era.
Collaborate with
上海途兔智能科技有限公司
Tools